The product
Elevate your fitness journey with our top-notch gym website, offering personalized workout plans, expert guidance, and seamless access to premium fitness resources all in one place.
Project duration
August 2024
Role
Lead UX designer, UX researcher
Responsibilities
User research, wireframing, prototyping
1.
Project Overview
Problem statement
Kenton is a fitness enthusiast who needs a top-notch gym with state-of-the-art facilities and expert support because they want to achieve their fitness goals efficiently and effectively in a motivating environment.
Goal statement
Our top-notch gym website will let users seamlessly access personalized workout plans, expert guidance, and premium fitness resources, which will affect their overall health and fitness levels by enhancing motivation and results. We will measure effectiveness by tracking user engagement, progress metrics, and customer satisfaction.
2.
Paper wireframes
I start by sketching out the basic structure of the interface, focusing on the layout, navigation, and key elements to ensure a clear visual hierarchy. This process allows for quick iteration and feedback, helping to refine the design before moving to digital prototypes.
3.
Digital wireframes
I focus on establishing the basic layout and structure of the user interface, ensuring that the core components and functionalities are clearly defined and logically arranged. I also prioritize user experience by considering the placement of interactive elements to enhance usability.
4.
Low-fidelity prototype
I focus on basic layouts and interface elements to quickly visualize and iterate on design concepts. This approach emphasizes functionality and user flow over detailed aesthetics, allowing for rapid adjustments based on feedback.
5.
Mockups
I focus on refining the visual design, incorporating brand elements, and ensuring the layout and components align with user needs and project goals. I also add interactive elements to simulate user experience, making it easier to identify potential usability issues before development.
Before usability study
After usability study
6.
High-fidelity prototype
I meticulously design detailed and interactive mockups that closely resemble the final product, incorporating precise visual elements, user interface components, and realistic user interactions.
7.
Takeaways
Impact
"This website is amazing, where can I find this gym" - Ryan usability tester
What I learned
From creating a top-notch gym website, I learned the importance of intuitive navigation and user-friendly interfaces to enhance the overall user experience. I also gained valuable insights into aligning design elements with the specific needs and goals of fitness enthusiasts to ensure engagement and satisfaction.
8.
Link